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Tarifé Attär
Jordan Richter’s own perfume-oil brand.
Write-up Own brand
A modern apothecary told as a journey. The house splits into the Atlas and the Relic, the menu is a compass, and every perfume oil is a waypoint with a place on the map and its own coordinates.
Project Tarifé Attär
Client Jordan Richter, his own brand
Discipline Commerce
Source Jordan Richter, founder
Across screens Captured from tarifeattar.com · 12 October 2026
Select a screen to view the full-size capture. These are website captures, not photographs of physical devices.
Help customers explore a fragrance collection The problem Customers need a way to explore perfume oils online, where they cannot smell the product. Our contribution The compass navigation, territory-based map and product stories give the collection a recognizable structure and a distinct identity. What you’re seeing Jordan Richter’s own brand project. The examples below demonstrate the interface; they are not claims of measured sales uplift.
L01 Gallery
L01
Selected interface details
Selected design and build studies from the project. The current homepage captures appear above.
Navigate by compass. The site’s menu is a compass: Threshold, the Atlas, the Relic, the Satchel. Explore the Map. Choosing a waypoint flies the map to it and opens its location card, coordinates included. Explore the Map. Every waypoint on one world map, keyed by territory. A waypoint’s page on a phone: the bottle, its composition and its name. Aden’s product page: the bottle. The same page: its inspiration point, with coordinates and a map of where the scent comes from. The Atlas. Each perfume oil is a waypoint, filed by territory. Samarkand, from the Terra territory.
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