PlanStory
A public-facing product that presents district strategy through stories, board views and dashboards.
Lift at ground level, the lobby.
Our work
Client projects, our own products, and the thinking behind them.
Sydbar
An agency CRM connecting client conversations, agreements, delivery and invoices.
Best Bottles
Product discovery, component selection and imagery for a glass-packaging storefront. In progress.
Tarifé Attär
A perfume-oil house with territory-led collections, product stories and a distinctive shopping experience.
L01Audit
L01 · Audit
A clearer next step for your website
Get a page-copy survey with evidence, practical edits and a build brief you can copy into your developer’s or AI assistant’s workflow.
L01 / Optical survey
Your site, under review.
Text audit. No screenshot has been supplied.
- 01Connect
- 02Read page text
- 03Review evidence
- 04Report ready
A live page-text survey. The moving light shows processing activity; visual design and interactions are not assessed.
L02Specify
Specify
Your knowledge catalog: one source of truth for your products, rules, tone and facts. Then the scope: what’s in, and the cut: what’s out.
L03Architect
Architect
The frame and the crew that turn the catalog into what gets built.
Brand & strategy
Clarify what you stand for, who you serve and why it matters. Give that strategy a name, a voice and a visual identity.
- Positioning & messaging
- Visual identity
- Brand systems & guidelines
Digital products & commerce
Turn a business need into something people can use: a website, a store, a customer platform or a tool for your team. We design, build and launch it.
- Websites & online stores
- Applications & platforms
- UX & design systems
- Accessibility
AI & business systems
Connect the work behind the customer experience. AI agents, automated workflows and lead systems built around your team, your data and your rules.
- Agents for your team
- Workflow automation
- Lead generation & follow-up
- CRM & system integrations
How we work
Five stages, always in this order. Each one is signed off before the next begins.
The ASALA method
Arrow keys step through the five stages; clicking the drawing builds the next one.
L04Launch
Launch
Built, tested and live, with everything handed over.
Before launch we check redirects, SEO, speed, accessibility, forms and payments, with a test order for stores. Analytics run from day one. You get a recorded walkthrough and team training.
L05Confidence Tape
Confidence Tape
How sure are you of your website?
Pull the tape as far as you trust it today. We don’t scan, score or audit anything here. The tape measures one thing: how you feel about your site. Then it tells you what we’d do next.
L06AttendSite care
Attend
Site care: updates, fixes and security. Marketing and promotion to keep the site growing. And agent and SOP upkeep, so the system stays aligned with your business as it changes.
Founder
ASALA is Jordan Richter’s studio. A former professional skateboarder, one of five skaters in Video Days (Blind, 1991), he taught himself to build software.
About the founderL07Attend · The vaultThe deepest level
Reading shelf
We keep attending to our own judgment. These are the books behind it. Arrange them, pull one out, read one honest line on why.
BedrockBedrock. From here we build up.
Bedrock: the ASALA method
Let’s talk · Start a project
Start a project
Tell us what you’d like to make, who it’s for and what you need help with. We’ll reply by email to discuss fit and the next step. No project starts until we agree the scope.
Prefer to talk first? Book a discovery call (opens Sydbar in a new tab): thirty minutes, no pitch, no deck. We agree on exactly what’s included before any work starts.